Who’s shaping the conversation behind the protein craze? New research from Food Disinfo Lab and BITE finds that while the meat-protein association runs deep, most people online are surprisingly agnostic about their protein sources, creating a big window of opportunity for plant-rich solutions.

When should you respond to food misinformation—and how? Not every piece of false information deserves the same response. We built this decision tree to support colleagues and practitioners navigating these tricky situations.

We brought 50 leading researchers, food innovators, and civil society leaders together to tackle critical communications challenges – from countering misinformation to developing winning narratives. Co-hosted with the Good Food Institute, this first-of-its-kind convening was a key step toward building a stronger ecosystem.